Tread by Everlane

Sneaker Customization

Category
Fashion

Details
2019

Credits & Collaborators
Art Direction — Tripp Gobble

Agency
Imprint Projects

Scope of Work
Brand activation
Illustration
Lettering
Live art

Everlane hosted a series of pop-up events in Downtown LA to promote the launch of its sustainably made sneaker TREAD. I partnered with Everlane and collaborated with the team at Imprint Projects to do a series of sneaker customizations over the course of two weekends.

I created a set of flash illustrations and lettering for customers to choose from and had a blast drawing on so many sneakers!